Renewable Hydrogen: Business Models, Markets and Industrial Demand

A mechanical engineer with extensive experience in renewable energy and the energy transition, he has built his career in the solar energy, vehicle electrification, and hydrogen markets. As New Business Manager, he leads the evaluation and structuring of investments in low-carbon hydrogen, with a focus on production via electrolysis, the development of strategic partnerships, and the creation of new sustainable businesses.

30 years of experience in B2B (manufacturing, utilities, infrastructure) in both public and private companies. More than 5 years as P&L Director for Latin America, successfully leading the turnaround of the business unit. Development of new markets (regions and segments), strategy, negotiation, and closing of large and complex contracts.International experience: Latin America (especially Brazil) and Europe. Lived in Germany for 7.5 years and in Argentina for 1 year. More than 6 years as a strategy and M&A consultant.Partner at Upside Value Group since 2020, developing UFV projects in Brazil totaling approximately 1 GW.

Valdeir Soares is Sales Manager for Electrification & Automation at Siemens Brazil. He also leads Siemens' Hydrogen business for Brazil, driving strategic initiatives in green hydrogen, Power-to-X, renewable fuels, industrial decarbonization, and energy transition. With more than 10 years at Siemens, Valdeir has extensive experience in strategic account management, business development, and industrial digitalization, supporting major projects across the oil & gas, energy, mining, and process industries. He works closely with Siemens' global network to connect customers with innovative technologies in electrification, automation, digitalization, and sustainable energy solutions. Valdeir holds a Master's degree in Electrical Engineering from UTFPR and a Global Executive MBA at FGV EAESP.

CEO of ABIHV, the Brazilian Green Hydrogen Industry Association. Member of the Council for Economic and Sustainable Development of the Office of the President of the Republic. Graduate-level professor at the Getúlio Vargas Foundation (FGV). Professor in the Graduate Program at the Army Command and General Staff College.

Author of the book "Innovation and Sustainability for Energy Transition". Investment and Market Intelligence Officer of ABEEólica - Brazilian Association of Wind Energy and New Technologies, responsible for the Brazilian offshore wind industry development and new technologies. Master in Strategy and Innovation in International Business from the School of Advertising and Marketing (ESPM). Graduated in Chemical Engineering (UNISANTA) and Mathematics (UNIMES). Researcher in Environment, Engineering and International Business.